Chris and Jon are joined by Rich Loen to discuss Gary Hustwit’s latest design documentary, Rams.

• Rams The latest design documentary by Gary Hustwit, focused on the life & work of Dieter Rams, is now out
• 10 Principles of Design Rams’ Ten Principles of Design as portrayed in the Rams documentary
• Jony Ive Chief Design Officer at Apple
• Dieter Rams: As Little Design as Possible by Sophie Lovell, with an introduction by Jony Ive
• Ansel Adams The photography of Ansel Adams
• Silver Hand Studios Chris’ pens
• MakeX M-Jewelry The 3D printer Chris is using for his watch case designs
• LIGA An highly precise form of additive manufacturing used in mass produced watches today
• Field Notes The limited Field Notes “Rams” edition that Rich read the 10 principles off of
• Nomos A German watch brand renowned for their Bauhaus design aesthetic
• Bauhaus
• Ulm School of Design
• Rams’ Cane We discussed Dieter Rams’ cane back in episode 24
• Thonet Chair No. 14
• Vitsœ
• IKEA
• George Nelson
• Frank Gehry
• Droog
• Tejo Remy Creator of mishap chest of drawers for Droog that Rich was drawn to
• Vitra Design Museum
• Marc Newson
• Braun SK 4 A record player designed by Hans Gugelot & Dieter Rams, nicknamed ‘Snow White’s Coffin’
• Snow White Design Language
• Keep It Simple: The Early Design Years of Apple A reflection on working alongside Steve Jobs during the early years of design at Apple, by Hartmut Esslinger
• The White Album by The Beatles
• Tesla
• BMW i3
• Pontiac Aztek
• Wiesbaden Furnicular Railway A water powered railway that Dieter Rams rode when he was a young boy
• Peterborough Lift Lock
• Rideau Canal
• Jeff Koons
• Piet Mondrian
• Andy Warhol
• Shepard Fairey
• Banksy
• Objectified Another of Gary Hustwit’s design focused documentaries that also featured Dieter Rams
• The Kronberg House A peek inside the house Rams designed for himself in Germany, completed in 1971
• Naoto Fukasawa
• Braun T 3 Radio Inspiration for the original iPod, the Braun piece Fukasawa had only ever seen in pictures prior to being filmed in Rams

• [bʁaʊn] How to pronounce “Braun”
• [nee-kawn] The official pronunciation of “Nikon” in English, as per the company’s 90th anniversary promotional spot
• A genie whispered “Rolex” Hans Wilsdorf and the legend that birthed the Rolex name